law

Data Analytics and Law?

Data Analytics and Law?

The last couple of decades have seen a dramatic movement from static paper records to the digitisation of data in all spheres of life. Along with the digitisation of traditional information (e.g. correspondence, medical records etc.) has come a vast amount of new data capture, showing the behaviour of internet users, how they engage with website content and - in the case of law firms - how prospective clients browsing legal information pages are drawn in by calls to action and convert to enquiries and new business.