Cohort Analysis may sound a bit tedious, but it is one of the simplest ways to compare different entities based on shared characteristics. We group these entities by the shared characteristic, each group is called a cohort, and we analyse them alongside other cohorts. This gives us a look at how different factors impact these cohorts, and for businesses who have cohorts of customers, it can help improve customer relationship management.
Trying to build a customised Ad campaign for your very own Customer list? Think again.
I am sure that these are just a few of the many other questions that run in the minds of all efficient Digital Marketers today and quite often, primarily to save those extra dollars spent in targeting a large, generic audience; we resort to targeting the ‘Custom Audience’, i.e. a list of all customers or probable customers that we have collected or purchased from external sources; on social media platforms like Google, Facebook, LinkedIn, Youtube and so on. But that’s where the real question lies, should we?
In today’s technologically-empowered world, AI systems are actually highly advanced machine learning softwares coupled with extensive behavioural algorithms that adapt themselves to human likes and dislikes.
As a millennial, who has literally been on both sides of the world of AI, I list down five instances of Artificial Intelligence that I witnessed in my life and how it is also help shape Customer Experience
“On February 19, 2014, months after a venture capital financing round at a $1.5 billion valuation, Facebook announced it was acquiring WhatsApp for US $19 billion, its largest acquisition to date. At the time, the acquisition was the largest purchase of a venture-backed company in history.” - www.dailymail.co.uk
And our right to privacy has been quite questionable since then.
There are tonnes of articles / perspectives being shared about the Indian IT/ITES industry which is undergoing slow growth coupled with serious rounds of layoffs. Some perspectives are that nothing is happening which is definitely an Ostrich view of the situation. It is important to remember and acknowledge the folks who built the massive Indian IT industry.
The last couple of decades have seen a dramatic movement from static paper records to the digitisation of data in all spheres of life. Along with the digitisation of traditional information (e.g. correspondence, medical records etc.) has come a vast amount of new data capture, showing the behaviour of internet users, how they engage with website content and - in the case of law firms - how prospective clients browsing legal information pages are drawn in by calls to action and convert to enquiries and new business.
