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CONSUMER GOODS

 

VERTICALS

Sales and Marketing

 

OBJECTIVE

To segment all the rural areas in the country and identify regions with a higher propensity to purchase products of the company.

 

SOLUTION

  • Segmentation

  • Propensity Modelling

 

SOLUTION DETAILS

  • Performed a segmentation analysis of various regions in India

  • Developed a propensity model using various factors and identified that a critical factor was the brand of soap purchased

 

Sales and Marketing

 

To segment the various regions in India and identify segments with the highest likelihood to accept and purchase the company's product. 

 

  • Segmentation

  • Propensity Modelling

 

  • Performed a segmentation analysis of various regions in India

  • Developed a propensity model using various factors and identified that a critical factor was the brand of soap purchased

 

Sales and Marketing

 

To develop a price-volume elasticity model for a number of SKUs.

 

  • Price Volume

  • Elasticity Model