Trying to build a customised Ad campaign for your very own Customer list? Think again.

I am sure that these are just a few of the many other questions that run in the minds of all efficient Digital Marketers today and quite often, primarily to save those extra dollars spent in targeting a large, generic audience; we resort to targeting the ‘Custom Audience’, i.e. a list of all customers or probable customers that we have collected or purchased from external sources; on social media platforms like Google, Facebook, LinkedIn, Youtube and so on. But that’s where the real question lies, should we?