Data analytics is impacting virtually all industries the world over and the automobile industry is no exception. Inexorably, all business activity is becoming data driven and this is where analytics comes in. According to NASSCOM, the analytics market will double to $2.3 billion by the end of 2017/18, up from approximately $1.5 billion in 2015 and the Indian analytics market will grow at a CAGR of nearly 23 per cent during 2014-2019.