Introduction
Social Media has benefited brands trying to reach their customers in a less interfering way but one that gives them tremendous insights. This way of communication is more casual and inspires users to better engage with brands through likes, comments, sharing posts, etc.
Let us explore how you can sharpen your social media strategy with some expert advice from Redwood Algorithms, a 12-year-old leading Digital Marketing Agency in India.
The Importance of Social Media as a Marketing Strategy
As per a report in Statista, more than 4.5 Billion users are active on social media. This is more than half of the world's population. This signifies why your social media presence is critical to your business's success.
Facebook remains the platform of choice with about 3 Billion users, followed by YouTube, WhatsApp, and Instagram. More than 75% of these users use social media on a daily basis.
5 Best Practices for Using Social Media as a Marketing Strategy
Targeting several million users will never be effective if you continue to follow old tactics. Here are some next-generation plans to make your social media strategy a success.
User Segmentation: One of the most effective ways to promote on social media is to segment your target audience based on their interests, demographics, and behavior.
By targeting your content to specific audience segments, you can increase engagement and build a stronger connection with your followers. Creating separate profiles is yet another way how different segments are targeted.
AB Testing: AB testing involves testing two different versions of a social media post to determine which one performs better. By experimenting with different types of content, headlines, and images, you can optimize your social media strategy and increase engagement with your audience.
Creating multiple accounts and planning the content per your targeted audience is also essential here.
Content Marketing: Creating valuable content that resonates with your target audience is one of the most effective ways to promote your business on social media. You can position your company as a trusted resource for businesses looking to optimize their operations by publishing informative blog posts, thought leadership articles, and case studies.
Ghostwriters are helpful here as they can create social media content in bulk which you can use throughout the year. It is also more productive than engaging a social media executive full-time or part-time.
Hyper Optimized Social Media Ads: You can increase click-through rates and conversions by creating hyper-optimized ads that target specific audience segments and feature compelling headlines and visuals.
Hyper Optimized ads often take more time to set up but are very effective in managing a campaign within a limited budget.
Hashtags: Hashtags have become a popular way of adding your content to trends on social media. However, using hashtags, you can also reach people looking at specific trends. Hashtags make your content appear organically and help you reach a much wider audience than ads.
Redwood Algorithms as your Social Media Guide
Implementing advanced social media strategies like user segmentation, AB testing, content marketing, or running social media ads is time-consuming. Further, social media marketing is getting increasingly competitive as every brand expands its digital presence.
Without expert guidance, you will waste time and effort without many results. At Redwood Algorithms, we have mastered social media marketing with 12 years of experience after helping several hundred clients.
Book a short call to see it live in action.