Smarter Ads. Sharper Insights.
“E-Commerce Campaign Benchmarks (₹1,000/day on Meta Ads)”
Running a direct-to-consumer brand means every click counts. These benchmarks give you realistic, data-driven expectations of what ₹1,000/day on Meta Ads (Facebook + Instagram) can deliver across industries.
Benchmarks are refreshed every two months to reflect the latest advertising trends.
Impressions/day – Average number of people your ads can reach in a day.
Cost per Add to Cart (₹) – Average budget required to get a user to add a product to their cart.
Cost per Customer Conversion (₹) – Average budget needed to acquire a first-time paying customer.
| Industry | Impressions/day | Cost per add to cart |
Cost per customer conversion |
|---|---|---|---|
| Clothing & Accessories / Fashion | 2,200 – 2,800 | ₹130 – ₹180 | ₹700 – ₹1,100 |
| Beauty / Skincare / Cosmetics | 2,000 – 2,600 | ₹150 – ₹200 | ₹650 – ₹1,000 |
| Home & Garden / Décor | 1,500 – 2,200 | ₹200 – ₹280 | ₹1,200 – ₹1,800 |
| Jewelry / Luxury Goods | 1,300 – 1,900 | ₹250 – ₹350 | ₹1,800 – ₹2,800 |
| Pet Supplies | 1,800 – 2,400 | ₹160 – ₹220 | ₹900 – ₹1,400 |
| Food & Gourmet / Specialty Foods | 2,100 – 2,700 | ₹130 – ₹180 | ₹500 – ₹850 |
| Baby & Kids Products | 2,000 – 2,600 | ₹150 – ₹210 | ₹700 – ₹1,200 |
| Wellness & Supplements | 1,900 – 2,500 | ₹160 – ₹230 | ₹800 – ₹1,300 |
| Electronics Accessories | 1,500 – 2,200 | ₹220 – ₹300 | ₹1,300 – ₹2,000 |
| Footwear (Mid-Premium Shoes) | 2,000 – 2,700 | ₹160 – ₹230 | ₹850 – ₹1,400 |
Disclaimer
These figures are directional estimates for India, based on Meta benchmark data as of mid-2025.
Actual campaign performance may vary depending on product type, competition, audience, and seasonality.