let's face it - it's hard to ignore data science
Just like one cannot ignore Tech or the Cloud, Data, and in particular the science of using it is not just for Google, Facebook or Amazon. If you want to be truly competitive - whether it means to grow your market share or to sustain momentum - no matter what your size, you need Data Science.
At Redwood Algorithms®, we partner with organisations to build cutting edge Data Science solutions that are relevant for you.
Our expertise lies in creating Ai and Machine Learning solutions, primarily in the areas of customer acquisition, customer engagement and customer retention.
But what makes our solutions truly innovative is that they are not founded on a one size fits all approach.
All our solutions - whether in consulting or training - are tailor made to your business requirements.
years building Data Science consulting and training solutions
projects completed across various domains/verticals as a team
corporates we have worked with to build Data Science capability in their teams
we BELIEVE that data science solutions SHOULD be democratized
We have a world class team of Data Scientists who are seasoned industry professionals. We have also built some rather complex Data Science models. Plus customized training solutions for verticals ranging from CPG to eCommerce to Pharma and even the Public Sector.
But this does not mean our solutions are beyond the reach of your organisation.
We deliver top notch solutions but by keeping your teams lean and without any unnecessary investment in expensive tools.
This is why our solutions are accessible - which has resulted in a diversity that extends beyond the domains we have worked in.
From boutique enterprises to large corporations to mid size firms to not for profit organisations, we are proud to have been Data Science partners with not just successful but inspiring and innovative companies as well, since inception.
DATA SCIENCE ASSETS WE FOCUS ON
SOLUTIONS AND DATA ENRICHMENT
SOLUTIONS
We develop cutting edge Data Science models based on Ai and Machine Learning techniques, for organisations across various domains. Our expertise lies in drawing deep insights from data - structured and unstructured - to come up with solutions that solve immediate business problems and provide a concrete strategy for growth.
DATA ENRICHMENT
We believe that any type of data is amenable to algorithm building. This along with our expertise in building Data Science models allows us to help organisations create an organised and usable Data Structure by cleaning, refining and structuring their vast ocean of data. We even augment your existing data by scraping the web for relevant info.
THE SOCIAL INTELLIGENCE STACK™
Redwood's proprietary The Social Intelligence Stack™ helps us devise strategies that can create or strengthen an organisations Digital presence. Our methodology does a deep dive into Digital and socio economic data as well. Our combination of quantitative and qualitative analysis helps us design Ai and ML solutions on digital platforms for customer acquisition, engagement and retention.
CAPABILITY BUILDING
At Redwood we believe that you do not have to outsource all of your Data Science work. All you need are people with the right capabilities in-house to manage it all.
Our Training solutions encapsulate the entire gamut of capability building from assessing people within your organisation or outside who can build great Data Science solutions for you, providing them domain specific training and mentoring them once they hit the ground running. We stop at nothing short of ensuring your data needs are in the hands of a crack Data Science team.
The Social Intelligence Stack ™ Solution
TOMORROW IS YOURS!
Digital Marketing Solutions to acquire profitable customers
The Social Intelligence Stack Solution™ encompasses a comprehensive array of online marketing techniques designed to empower companies in the B2B, B2C, or D2C sectors to secure valuable, long-term customer relationships.
Our approach is firmly rooted in the digital realm and driven by a business-centric perspective. However, it is underpinned by a robust foundation in Artificial Intelligence (AI) and Data Analysis. You may wonder how these elements come together.
Our ultimate objective, through our digital marketing endeavors, is to boost revenue for businesses. By harnessing the power of data science in the realm of digital marketing, we unearth intricate patterns and extract crucial insights from data. These insights serve as the bedrock upon which we craft strategies that fuel successful online marketing campaigns and initiatives, all of which are laser-focused on driving revenue growth.
The Social Intelligence Stack ™ Solution is a comprehensive digital marketing toolkit. Take a look at the suite of services that together make up this Solution.
E-Commerce Solutions
In today's fast-evolving digital landscape, it's imperative to maintain a competitive edge. Simply maintaining a presence on various social media platforms is no longer sufficient. To truly succeed, you must actively connect with your prospects and customers across every available touchpoint.
Redwood Algorithms and Builder.ai, your dynamic solution to tackle this challenge head-on. With our combined expertise, you can have your very own customized app up and running in a matter of days.
Reach out to your customers anywhere, anytime.
Why Builder.ai?
No-code app development solution that scales to your business’s needs
Apps built with artificial intelligence, making them more cost-effective
Flexible pricing
Ongoing support, maintenance, and hosting included
FREE access to Microsoft 365 Business Basics
End-to-end data security
Performance Marketing:
With our solution, the objective is to help your business acquire prospects who will pay for your product or service.
We focus heavily on performance marketing where the most important metric we track is ROI on ad spends. Measurable ROI is the most important element in any kind of marketing effort focused on customer acquisition.
Performance marketing covers a subset of activities from content marketing, advertising campaigns, and landing page creation.
Our high-level approach to Performance Marketing is as follows:
a. Understand your business or revenue goals
b. Determine the market size for your product or service
c. Set up and execute processes to acquire customers digitally
d. Focus on lead nurturing after inquiry
e. Monitor and optimize for better campaign performance and better utilization of ad spends
Website Development
Website Creation/Revamping:
Leveraging the power of no-code platforms such as Wix, WordPress, and Squarespace, we have the capability to craft a brand-new website that mirrors your unique vision for your brand. And seamlessly integrating it with your domain is a component of our comprehensive solution suite.
Should you be inclined to revamp your current website, our dedicated design team takes the reins, offering innovative concepts to enhance your user interface (UI), user experience (UX), navigation, and overall design.
Search Engine Optimization:
To improve organic reach and help your company website rank higher on Google search, SEO or Search Engine Optimization activities are part of SIS.
Implementation of solutions is undertaken by us where required.
Website Analytics
Once your site is taken live, we continuously monitor important metrics like traffic, sources of traffic, and engagement of your audience with your website.
Ai Chatbot:
Ai chatbots are a necessary element on websites to take care of lead capture, lead nurturing, and customer servicing as well.
We design workflows customized for your business requirements and implement chatbots on your website to interact with potential customers at lower service costs.
WhatsApp Business Integration:
For faster and more secure communication with prospects, we also help with integrating your website with a WhatsApp Business Account managed by your sales team.
Database Marketing
Identification of databases to source customers for our business
Developing a strategy to create brand awareness and drive inquiries from the database identified
Automating the process of database marketing
Management Information System / Analytics
For better operational efficiency, daily, weekly, and monthly reports of activities undertaken are tracked.
Important metrics that are tracked and analyzed to ensure optimal outcomes are :
Website analytics
Social media metrics
Campaign metrics
Overall sales funnel metrics
Content Marketing
Social media Branding:
Focus is on brand-building activities on social media accounts like Facebook, Instagram, Linkedin, Twitter, etc
Activities include
Creation of a content calendar
Creation of social media content, disseminating the same on relevant platforms
Setting up and growing followers on platforms that your business does not have a presence in like YouTube or Twitter
Content creation for newsletters, blogs, and other marketing collateral
Email Marketing
With our expertise in email marketing, we can help you optimize your database to generate more revenue.
We will approach your target audience with our customer-friendly and fully customized email templates
By using Zoho for email automation, we can track open rates, click rates and measure the effectiveness of your customer communication to find the best time and channel to reach out to your customers
Omnichannel lead nurturing
Design a contact strategy of touchpoints to nurture leads from inquiry to closure
Ensure that all offline and online points of contact for your business are working
Automate the contact strategy through CRM implementation
Curating Drip email and messaging strategies for engagement and brand recall with prospects
Lead Generation:
Lead generation activities adopt a data/analytics and research-centric approach.
Our methodology focuses on multiple target groups or segments of your customer base. Each group or segment is targeted through ad campaigns.
Outcomes of campaigns are tracked very closely to identify the most successful one in terms of segment/group, platform, messaging, etc.
Lead generation activities are built for both B2C and B2B businesses. Platforms tested range from Facebook, Instagram, and Linkedin to PPC campaigns.
Other strategic initiatives
Datamart creation
Market sizing and segmentation
Competitor research
Community building on digital platforms
Pricing strategies
Cross-sell and upsell strategies
Last mile assistance
Advertising on OTTplatforms
With our proprietary Social Intelligence Stack™ solution, you will be able to-
Identify the golden segment/s for your product or service
Expand your customer base, geographically
Achieve higher conversion rates through an automated lead generation and lead nurturing approach
Get a higher ROI on your advertising spend
Redwood's Partner Network
As part of the Social Intelligence Stack™ Solution, Redwood has tied up with various technology partners to automate different parts of the lead acquisition and nurturing process.
Here is a list of our tech partners:
Wix:
No code platform that comes with 900+ strategically designed templates, advanced SEO and marketing tools.
Razorpay:
India's leading payment gateway for online payments. Integration available directly from Wix, also with Builder.ai.
Zoho:
Cloud based end to end CRM platform that enables the following-
√Unified customer experience
√Unified marketing experience (includes email and messaging automation)
√End to end project management (for clients and internal teams)
Builder.ai:
Award winning app builder platform that uses Ai to build apps faster and at lesser cost. Specialises in eCommerce apps. Use of no code. Apps built in just 7 days!
Nextel:
Whatsapp automation platform to send out automated nurturing messages, notifications, reminders etc to leads
We have implemented the social intelligence stack solution for close to 50+ small & medium enterprises. to know more about how our solution has helped them, and schedule a conversation with us.
The Social Intelligence Stack ™ Solution uses techniques that have become the global standard in Digital marketing. However, there is one element that differentiates it from what other Digital marketing agencies globally use.
This element is the application of Ai and Data Science at different stages of the customer acquisition process.
Given below is a look at process adopted in the Social Intelligence Stack ™ solution that combines data science with digital marketing with the overall objective of acquiring profitable customers for businesses:
THE FUNNEL STRATEGY
It is illogical to assume that your target segment is already aware of your brand. Top of the Funnel strategies under SIS begin with Brand Awareness, followed by Lead Generation or Customer Acquisition.
The activities covered comprise creating a website that reflects your brand ethos and vision, ensuring that the website is SEO optimised to rank high in a web search, designing and disseminating social media brand awareness content across platforms like FB, IG, LinkedIn and Twitter.
Advertising campaigns are also planned at the TOF stage beginning with brand awareness right upto lead generation. Platforms covered include Facebook and IG, LinkedIn and PPC campaigns on Google. Other digital channels are also evaluated for brand awareness and lead generation such as email marketing, remarketing to those who have already visited your website or your social media pages.
Well done! With Top of the Funnel activities brand awareness amongst your target segment is high and there is a definite interest in your product or service! So how do you leverage on this? Get them to make an enquiry or of if they already have become a prospect, then take the next step in the purchasing process.
Middle of the Funnel or MOF strategies under SIS include omni channel lead nurturing to prospects who have already enquired. Lead nurturing channels include drip email campaigns, WhatsApp and SMS.
In addition, retargeting campaigns are run on those who have visited your website or interacted with a social media post or on prospect lists.
At the Bottom of the Funnel, omni channel lead nurturing is intensified on the prospects who are close to the closure stage. The SIS process involves close interaction with your last mile or sales team to provide them with necessary data to drive the prospect to convert to a customer.
Redwood Algorithms, a digital agency with a data science orientation aims to provide top-notch digital marketing that drives more business for your business
Some of our Work Customized consulting solutions that brought together the best in people, tools and techniques
Why choose Redwood Algorithms?
Do you know who is best equipped to build a gameplan? Someone who has played the game and knows exactly what it takes to win!
Redwood Algorithms is a 12 year old company - which has grown year on year from internal accruals (or in entrepreneur lingo - we are self funded, and still privately held!) So the confidence to grow without external funding came to us because early on we came to a realisation:
The fastest, most economical way to grow is through social media marketing.
So this was at a time when social media comprised Facebook, Google ads and a messaging service called Orkut!
Cut to many years later, and after hours of research and experimentation on our own business - here we are talking to you about The Social Intelligence Stack™ solution and the winning formula to successfully convert leads acquired digitally. And as we speak we are working with close to 50+ SMEs in India helping them to acquire customers through digital platforms.
As you would have realised by now, our solution is not half hearted. We know as a business, that you can take a horse to the water, but you also need to ensure that it drinks! And getting it to drink sometimes needs a lot of support - strategically and operationally. This is why the Social Intelligence Stack™ is a comprehensive solution from prospecting to conversion.
Redwood Algorithms is an entrepreneurial company. We started off as a pure play Data Science company, with a strong base in Data Science education. But as any good data scientist will tell you, the most common use of data today is in the digital sphere. So when we realised that we could apply our Data Science skills to getting the best out of Digital marketing, we decided like any ambitious entrepreneur to go ahead and capitalise on that.
Today we refer to ourselves as a full stack Digital Marketing company with a strong Data Science foundation. We still run a fairly large Data Science practice, but at our core we are passionate about the digital world. And we are equally passionate about working with entrepreneurs as their partners helping them get the best out of the digital sphere.
We are a multi skilled team, young and dynamic. Our team is spread across the length and breadth of our country - a happy outcome of the pandemic. We do not consider ourselves as vendors (and you will never see us use that word in our interactions or in our communication!)
Clients we have partnered with: