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ECOMMERCE

 

VERTICALS

Marketing

 

OBJECTIVE

To identify factors affecting high usage group of consumers and trigger points to convert users into high usage consumers.

 

SOLUTION

  • Segmentation

  • Predictive Modelling

 

SOLUTION DETAILS

  • Classified consumers into 3 categories (high, medium and low usage)

  • 18 hypothesis were formed to identify potential drivers of high usage consumers

  • A logistic model was developed allowing to identify which category a new user would fall into allowing for tailored interactions and services